More than just a Showroom – The Forté Experience

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The space has been innovatively and thoughtfully curated, down to the finest detail. From bespoke discussion tables, handcrafted and charred by Forté Director James Piesse, using a traditional Japanese method of wood preservation, to a Concierge Service offering several options of refreshments and nibbles to ensure a memorable client experience. 

It also boasts a Discovery Room where our Project Consultants can spend time fully exploring and understanding our clients’ needs, and a Product Selection area offering the opportunity to browse the beautifully made product display cabinets and panels in a relaxed and welcoming environment. 

We showcase several of our most popular products in the space with Moda Altro Verona installed throughout the main areas of the showroom, Muuro Buff Oak panelling on the Board Room ceilings and Moda Altro Capri Herringbone laid in the meeting rooms with the walls and ceilings adorned with Muuro Noir Oak. Millboard Limed Oak decking has also been laid at the top of the staircase leading to the building from the parking area, creating a calm and contemporary feel. 

“We understand that building and renovating is a difficult and time-consuming process, so we have specifically designed each space to ensure that the stress and pressure is taken out of the decision-making process. We make it easy for our clients to leave feeling that they are in good hands and have made the right choice by trusting Forté with their project,” says Gratton McCallum, Sales Team Lead at Forté.
More than just a showroom, our Flagship Auckland-based Showroom and Experience Centre  has been designed to give our clients an inspiring space where they can immerse themselves in the beauty of timber and all it has to offer. Careful thought and consideration has been put into every aspect of the showroom and how we can best serve both specifiers and homeowners to give them an experience they won’t forget. 
“One thing that has never changed since our family founded this business is our commitment to care. We wanted this to be the foundation on which this showroom was designed by providing a space where our clients feel supported at every stage of their journey in choosing quality timber products that will last a lifetime,” says Gaius Piesse, General Manager at Forté.

The space is also set up with a functional discussion area for where architects, designers and builders can use the tools available to sit down with their clients and work through the finer details of their projects, as well as presenting an opportunity to explore the technical side of our products and learn how best to specify them. 

The Showroom and Experience Centre encompasses and embodies the essence of the Forté brand, in who we are and what we do. It creates an environment where clients and industry partners can connect, network, hear directly from the experts, and discover something new, and where homeowners can feel both informed and inspired when planning their build or next home renovation. 


To ensure you receive the best experience and are given the opportunity to utilise all that the Showroom and Experience Centre has to offer, please book an appointment with one of our Project Consultants. 



Centrally located and offering ample parking, the new Showroom and Experience Centre at 299 Great North Road, Grey Lynn is easily accessible, no matter where you’re traveling from. 

Please note that the parking area is located down a one-way. Follow the link below to view the easiest way to access the parking area, depending on your direction of travel. 


Visit one of our Showrooms

If you have any queries about our products or need help with your project, we can provide you with expert advice. Visit one of our showrooms or book a consultation with our flooring experts today.