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Flooring installation is a blend of technical precision and old-school artistry, with each plank measured, cut, and laid with a sharp eye and steady hand to create a finish that’s not only beautiful, but built to last. To see a Forté floor being installed is to witness true craft at work; a careful dance of quiet, meticulous planning and swift, expert moves.
In this photo essay series, we document the behind-the-scenes work of those who shape the spaces we inhabit – starting with the fantastic crew at Auckland’s Finesse Floors. Known for their incredible attention to detail, their approach is as much about understanding material behavior as it is about skilled execution.
From the grind and grit of floor prep to the smooth choreography of the glue-down, we invite you to watch the rhythm of their process as they transform our product into the foundation of the home.
A big thank you to Justin, Frazer, Donovan, Kealan, Cole, Josh and the rest of the Finesse Crew.
Imagery: Scott Hardy
